which of the following statements about branding is true

B) Brand equity refers to the brand's value to an organization. d. What he or she wants from the experience before meeting with the service provider. So he immediately returned it. D) technological advances for an attribute or benefit b. b. b. Select one: , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. Select one: When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: A cobranding strategy might involve a licensing agreement. c. Assurance Which of the following best describes BR Chicken's value proposition? E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. Select one: True b. 37) Which of the following statements about brand equity is NOT true? Select one: C) need-based positioning Every service probably has a tangible component. A) relying on the product descriptor Select all that apply. In class we spoke of a goods-services continuum. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. . E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. This is an example of ________ differentiation. e. Licensing, Raul purchased a microwave oven. A)The person behind the business is never as important as the product or service. These consumers are unlikely to switch. Such brands get more revenue out of such value. b. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. He spends about 2.25 hours each day testing programs on which he has made changes. C) directly proportional Creamer, sugar, stir sticks and cups are provided for a nominal fee. b. Price C) The highest level of brand equity involves establishing product benefits. ith the development and maturity of digital marketing, which of the following statements is true? e. Responsiveness, Frodo was a massage therapist. (The IRS schedule will spread depreciation over six years.). School University of Malaysia Sabah; Course Title HE 19; Type. a. C. reinforcing the current image. Select one: c. The warranty statement is not in the package, but must be downloaded from the companys website. D) using channel differentiation Select one: B) allow brands to expand their market coverage and potential customer base. b. Wrapper Trademark Often, this self-analysis is the hardest part. . Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. Which of the following is true regarding URL text? C) They must economically communicate what the brand is and avoid communicating what it is not. Questions and Answers for [Solved] Which of the following statements about personal branding is true? e. Increased value of a company's common stock. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. These service elements are considered ________. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. B) points-of-parity D) brand architecture The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. She went online and searched for several coffee services. d. Empathy B) allow brands to expand their market coverage and potential customer base B) Barry's Oats, when you want nutrition and flavor. B) Dove products include bar soaps and shampoos If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. Transcribed image text: Which of the following statements about brand names is true? e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. D) Straddle positioning E) channel. ) c. Every good probably has an intangible component b. According to your instructor, a brand can be thought of as a promise you make to your customers. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. Customers are willing to pay a premium price for the product He was very good at dealing with lower back pain. E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. B) points-of-presence (c) It is confined to physical product. c. The normal rules about pricing don't apply when you are dealing with services ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. d. e. Service encounter, Hermione was the office manager for a small business in the city. An example of a rsum with a common format with the name John Doe. Select one: c. Yes, because there are favorable sale locations available. d. Positioning Select one: Individual product branding B) context Warranties can be either expressed or implied. B) always correlated All of the marketing concepts that deal with tangible products apply to services as well. O A . A) service differentiation He was very good at dealing with lower back pain. Each week the coffee service will deliver fresh coffee. a. C) The highest level of brand equity involves establishing product benefits. Which of the following statements about brand mantras is true? D) product Which of the following is an example of services differentiation? Share. 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. C) points-of-parity D) Procedural models d. Printed on the package or in the instructions d. Generic branding She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. D) mystery The ad is an, 7. D. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. Packaging is not used to gain a competitive advantage. a. Credence Qualities b. B) points-of-conflict Ingredient branding e. What the customer expects from the service. a. D) setting He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. e. All of these are the point we were trying to make. Word of mouth Multiple Choice O It is a collection of coordinated advertisements that share a single theme. c. Multiproduct branding c. A warranty Select one: a. A. Select one: False. d. The product is a one-of-a-kind. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. C) language B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? b. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? True b. B. E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? d. Brand awareness A. some firms have begun advertising private label brands. a. Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. B. line extension a. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? Therefore, option C is correct that is . A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. C) points-of-inflection B) desirability, peculiarity, deliverability e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? noteworthy brands in a category helping a brand specify its category membership? They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. Which of the following is NOT true regarding brand loyalty? In writing A) positioning. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. Select one: Brand Loyalty A) brand slogan B. flanker brand. C) Clarity offers you the best prices for the best quality. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. c. People-based offering B) competitive points-of-parity A) Customers are willing to buy by brand only when it assures "top quality. A) Points-of-parity e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. B) channel differentiation B) identifying counter examples Its co-sponsorship of this. The implied warranty of merchantability Which of the following statements about branding is true? Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; c. Gap analysis It later sells the shares B) Points-of-difference E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? He brought it home, plugged it in and nothing happened. C) resilience See Page 1. Answer/Explanation. D) points-of-conflict Select one: a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? D)It is always part of a company's success. A) deliverability According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. Organizations should not . True A) points-of-difference b. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. B) category-based positioning Builds customer trust by becoming a true partner in their business. B) A small business must avoid leveraging secondary brand associations. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. A brand can be described as a promise to the customer. B) authenticity A. developing a new image. A) competitive points-of-difference D) insensitivity d. Experience Qualities The supplier is most likely to be differentiated on its ________. B) mystery d. Service shortfall Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. These are all reasons not-for-profits need to use complementary positioning. In theory, it does not ultimately serve the greater good. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. Substitution (statement 2 into statement 3) or transitive property 5. 4. C) points-of-parity A. Flanker brand A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. D) brand architecture A) the soap is one-quarter cleansing cream What does the company assure by stating that the beer tastes good? C) cast d. The retailer has national distribution D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. d. Private branding. d. Credence Qualities Which of the following does NOT accurately describe a brand-related term? d. Strength of the relationship. at an average value of $27.20. A) comparability, authenticity, deliverability e. Internal marketing, Frodo was a massage therapist. Select one: C) Competitive points-of-parity In terms of the goods-services continuum, this is an example of a ___________? c. Experience Qualities Many organizations view the process of creating and maintaining a strong brand as a liability. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. Which of the following is not branding benefits specific to B2B context? a. 1) It carefully identifies market . C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. b. b. Inseparability A service is the intangible component of a product. It is a good brand name because it is simple and easy to pronounce. d. Meissner's corpuscles. This suggests that in order to have a successful service experience the customer has to know? a. Changing an image is most necessary when: Consumers with strong behavioral loyalty have the strongest connection with the brand. b. Moment of truth Which of the following statements about branding is. d. Offer a consumer clues as to the quality of the product inside. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Which of the following statements is true regarding packaging? In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. Select one: C) category points-of-difference Whether there are contingency plans in place. e. Private-label brand, middleman brand. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. A) desirability A) points-of-inflection c. Commercial interface 2. Becker Brothers is handling 10 percent of the issue. Select one: b. He thought of the brand name "Playful Puppy" and asked your opinion. c. Positive Brand associations Which of the following statements about branding is TRUE A Customers are willin. D. changing an image. A) image Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? Why is it so important to take complaints about service so seriously? Reliability B) Brand symbols Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. B) services differentiation a. D) competitive, sensitive, and simple E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. a. D) using channel differentiation c. Heterogenity (Variability) c. Service E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. e. You said all of these things, and meant them. A) service Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ e. Productization, Hermione was the office manager for a small business in the city. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. Search qualities b. C) insensitivity a. C) points-of-parity A) conceptual points-of-parity; competitive points-of-parity b. E. B) focusing on reliability \hspace{240pt}\textbf{Dividends Declared}\\ Which of the following is a benefit of social media marketing? It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. D) product a. a. Which of the following statements about service marketing is TRUE? Which of the following statements is true? In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. d. Disintermediation c. The retailer is a recognized brand Which of the following is NOT true about brand alliance? D) product differentiation Which of the following statements about branding is. These are all ways to leverage brand equity by charging a fee for others to use your brand name. A) sustainable advantage d. Perishability (Inventory) C) clear similarity to the attributes of other brands The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. Which of the following statements about branding is TRUE A Customers are willing. e. Not-for-profit organizations may not be allowed to segment. b. a. [Brand name] offers [how your company responds . Best Answer. Brand names are always economically wasteful since they dupe consumers . D) Category points-of-parity e. The retailer has a lot of experience with advertising. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. d. It is a good brand name because it is memorable. E) They leverage the values of the brand to take the brand into new markets/sectors. c. Internal rate of return a. Which of the following is NOT correct regarding brand awareness? A) original, ambiguous, and straightforward B) brand awareness ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. 3. A) Brand mantras a. Fiction A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. A) relying on the product descriptor Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. C) believability a. C) What brand is familiar often varies from one country to another. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. B. Complementary branding is marketing two brands together to encourage co-consumption. O It is always rational to prefer brand names over generic substitutes O B . C) employee differentiation Select one: American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. c. Intangibility Is this business a good candidate for branding? Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . View the full answer. c. Physical representation a. free nerve endings This is an example of: False and . A) language Brand equity is anything that is deeply seated in a consumer's memory about the brand. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? The truth value of a sentence is "true" or "false". SoBe beverages was a major sponsor of the Gravity Games, which included. Select one: A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. Notes. B) Market research What he or she is expected to do in order to create the service. B) comparing to exemplars Which of the following statements about pricing in the not-for-profit sector is FALSE? Social media marketing is the use of social media platforms and websites to promote a product or service. Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? C) insensitivity Uploaded By lawjieyin. 1 12 4. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. a. A) innovativeness D. Packaging can be an important part of a brand's identity. Course Hero is not sponsored or endorsed by any college or university. B) unique, complex, and inspirational d. Equipment-based offering. Price rationing Select one: b. A) brand vision c. Physical representation A sentence of the form "If A then B" is true unless A is true and B is false.