David Odgers (Executive Vice-President) They gave perfect assignment and my professor gave me A Grade on that assignment. Janines first recruits were a personal assistant and a person This shows that the company is dominating the Australian market and is expected to grow in further years. There are also companies that provide packed juice which may lower the demand for Boost juice products. Claire Lauber (Managing Director Boost Juice) Retail Zoos potential shift from being privately owned to a publicly listed company has been the subject Price strategy is made to target a particular market share. Retail Zoo valued at as much as $482m: Goldman Sachs. new strategy and structure were personnel changes, including Janine Allis stepping down as the CEO of We wanted the brand hometown, in 2000,6,8 Despite living in Melbourne, the smaller Australian city of Adelaide was chosen Jeff Allis (Executive Chairman) It aspires to be, one of the worlds most famous and loved They have to be guns; if any of them are not The primary market segment of Boost juice comprises of young teenagers and the secondary market consists of adults up to 30 years of age, which is a very small market segment. Boost Juice counteract this potential criticism of their products, particularly in a section entitled, Its whats, So when choosing what to eat or drink, aim to choose Functional Foods [with nutritional benefits, There is only limited market for the products as it majorly targets adults and the boost products targets only young people. enabling advance, digital ordering of Boosts juices and smoothies. [sic] reported that children aged two to eleven years old who consume 100% juice on a daily basis that are a cultural fit and enable their growth within Australia and overseas, using their strong infrastructure SWOT Analysis is a proven management framework which enables a brand like Boost Juice Bars to benchmark its business & performance as compared to the competitors. This is the reason they have an upper hand on the price strategy. It updates them about the latest products, nutrition trends and other things which they would like to know about. Boost juice Australia market statistics: The company has an annual turnover of approximately AUD 135 million per annum and the numbers are increasing every year. 3 This is evident both in-store and online, some employees are dissatisfied, particularly with the pay and management. M.F.M. Following is the detailed review of 7Ps adopted by boost juice to enhance its competitive advantage in the industry. 3 In nine years, Boost has doubled the number of juices and smoothies it In a similar manner, there is a growing juice market in Malaysia where the company has many competitors. For example, Boosts Brekkie to Go-Go Super smoothie contains 18 teaspoons of sugar and 3, .. great tasting product, served by positive and energetic people who greet you with a smile This will represent 0.6 percent growth in sales (Thompson & Macdonald, 2020). Promotion is an important element of marketing mix. External Environment Analysis. equipment used in the making of the Peanut Butter smoothies, is used, stored and cleaned This campaign, and all campaign collateral (including in-store signage) has vitamins and minerals. Send Assignment task file through Whatsapp. Email Formats. It was a four- week customer campaign which was conducted all over Australia. Further, the easy day is another competitor that provides tough competition with its products of differentiated tea beverages. High customer loyalty as it is very popular amongst its user base 6. their drinks, with more than 41 per cent of all drink orders being customised. Juice and Smoothie Bars in Australia trends (2017-2022) The Oil Drilling and Gas Extraction industry in Canada has endured significant volatility over the five years to 2022. Along with enjoying a great reputation in the beverage industry, the company also faces strong competition from companies like Bars Est and Top Juice. Salsas Fresh Mex Grill (which was originally named El Taquito, a Melbourne-based, nine-store chain stake in for a reported $15 million in 2012 ), and. These papers are intended to be used only for research and reference purpose only), Ex- Management faculty of University of Sydney. The article below lists the Boost Juice Bars SWOT, competitors and includes its target market, segmentation, positioning & USP. Top Juice, owned by Ayman Investments Pty Ltd, is the second largest player with 10%. nutritionists and naturopaths, Janine formulated Boost Juices menu of healthy juices and smoothies less than an apple. Ceri Clark (General Counsel) This particular company is the parent company of Boost juice and many others. opened in 2000, when purchases were made with cash and mobile phones were still in their relative Besides juices, there is also a trend of boosters, proteins as well as energy drinks etc. Boost juice has always been very choosy about the kind of strategies it employs for its marketing activities. There are also the challenges of overseas operations as the products are perishable and cannot be stored. Boost Juice is the largest player in this industry, with its parent company Retail Zoo Pty Ltd capturing 54% of the market share. Boost Juice Bars is one of the leading brands in the food & beverages sector. Also, it has 270 stores alone in Australia which enables it to mark a strong presence in the country. 14 Boost appears to SWOT analysis represented that the company used innovative ways to produce products and also have a loyal customer base. Community health care in nursing and midwetry (NUM3511), Leading and Influencing in Business (BUSS2000), Business Management/Practice Management (900-80583V01), Curriculum Specialisation: English I. Under the demographic segmentation, the company is focused on the customers within the age group of 10 to 40 years having average income level. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. In the coldest weather, 0 down to minus 10 F (minus 18-23 C) the electric bus costs roughly $1.15 per mile, versus 40 cents per mile for . Failed local franchises: In the face of external pressures, Boost Juice has closed numerous franchises. The report aims at evaluation of marketing strategy of Boost Juice developed in market of Australia. good, then get rid of them. Under its pricing strategy, the company keeps the price of its products lower than that of its competitors so as to attract more customers. of digital initiatives including the Boost Juice app and two mobile games. They have a well developed communication channel and presence in the market. In an interview 9. 28, Shopping centre locales have also been problematic. Clare Morrison (General Manager of Boost International) I thought if I wanted fresh juice and the convenience of It is due the following reasons: There is a high probability of new entrants coming up in the market. Increasing rents and downturns in retail have 3 This experience is comprised of three The June issue of the Archives of Paediatrics & Adolescent Medicine has been A new Boost Juice store can cost between $280,000 and $450,000 (not including other franchise costs). have about 65 per cent shopping centre sites and are always looking to grow that percentage. The incidence of obesity, including childhood obesity, was growing, and there was a gap in Janine Protein Super Smoothies were dedicated to help customers replenish their energy in the harsh winter season. The opportunities for any brand can include areas of improvement to increase its business. Boost Juice company has its business in different countries which needs an effective marketing strategy to promote its products. Exhibit 6d Boost Juices Official Apology Statement Issued to Fairfax Media. Contact. I am a student of University of Melbourne. and drive-throughs. to be one of the most powerful tools at our disposal. Back in 2000, a woman with no business experience but unlimited passion and family support opened her first juice bar in Adelaide. The report provides separate comprehensive analytics for . You can also buy a snack to accompany your juice or smoothie. Thus, Boost juice created a marketing campaign which could align with peoples love for gaming and named it as- Find the Fruit. These people always look for some different taste, as per their choice. software MYOB in 2015, and the media has speculated that they will follow suit by exiting Retail Zoo via The competition in the beverage market is high due to which there are more chances of rivalry among the existing players. elements, including the product, the staff, and the store environment, and is (variously) depicted by the Boost juice has returning customers the greatest asset that any organization would want and aspire for. to have a personality, and the way to have a personality is to take the personality of a founder the app was the first retail app in Australia to be fully integrated with the point of sale system in store, building in Chadstone Shopping Centre in Melbourne,9, 10,11,12,13,14 Turning over more than $2 billion since Feb. 20, 2018 /PRNewswire/ -- The US market is further analyzed by the following Segments: Made-to-order Smoothies, and Packaged Smoothies. range of fresh fruits and vegetables blended in our smoothies. Always looking to acquire businesses 33 , currently, its four brands, in order of However, this is just one domain the company currently deals in. Find contact information for Boost Juice Bars. Boost juice is a retail business entity operating in Australia, which supplies beverages such as energy drinks, juice, smoothies, etc. David Gross-Loh It is due to the following reasons: The buyers here refer to the young generation who is interested in trying new beverages. foundation or acquisition, include: Expansion into supermarkets: In 2005, Boost expanded into supermarkets, launching a new range of It can also start new ways of proving products such as mobile apps and other online platforms. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The idea of opening up this business came from the United States when Janine visited the country and saw the trend of juice bars. should have been. Boost juice plans to increase its market share by 5 to 10 percent by offering . Boost Juice is one of the most established companies in Australia. 26 In April 2017, to meet . There is large unexplored market and does not covers businessmen and professionals etc. significant motivator for Janine Allis, and there was little personal financial return for the Alliss. boost juice is one of australia's most famous and loved juice and smoothie brands. It has loyal customer base as the company is regularly involves customers for improvements in products. The juice market shows high penetration in the year 2019. Boost juice is a famous company that comes under the scope of the food and beverage industry of Australia. 9. via the app, where select drinks cost $5, have increased by 1800 per cent. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. purchase one using the Boost Juice app and then pick it up on the way to university in a drive-through if Market segmentation helps Boost Juice identify the market it should tailor its smoothies to, by distinguishing the consumer needs, characteristics and behaviors (Proctor 2000, p. 188). 10 free leads on us . The threats for any business can be factors which can negatively impact its business. I ordered a marketing plan for a hypothetical company and assignment help 4 me gave great online assignment assistance. If you want a bit of chocolate or you're a die hard fruit and veg person we've got that Further, the digital team at Boost juice, ensures that the customers get an affectionate, and warm feeling whenever they interact with them. In an interview in late-2018, Janine Allis shared that her husband She brought this idea to Australia and opened boost juice. Failed international expansion: While Boost has expanded into 25 other countries, according to its I absolutely do care about people with allergies and made an error in judgment with this comment. We work with nutritionists and food scientists to trial and find new There are several brands in the market which are competing for the same set of customers. Retrieved 15 July 2020, from https://www.aussieprices.com.au/boost-juice-menu-prices/, Thompson, S., & Macdonald, A. been designed to make it overtly clear that we have peanuts in-store so customers are aware Here are the weaknesses in the Boost Juice Bars SWOT Analysis: 1. to support the purported health benefits of juice consumption: Fresh juice proves critical for childrens nutrient intake. Natural Beverage Company, Boost Juice, Smoothie King, Naked Juice, PACK'D, Fuel . Use our Chrome Extension & instantly connect with prospects to do so,32 However, it has also acquired a 23-store business (Cibo Espresso) and launched a business This can help the company grow with better prospects and plans for the future. infrastructure (i., its back-end departments including franchising, IT, design and development, legals, As a part of discussing the marketing strategies of Boost Juice, this article also sheds light on the marketing mix of Boost Juice, its strategies for digital marketing, and a comprehensive PESTLE analysis of the beverage industry. owner. This would help the company form a better alliance with its existing and potential customers in the market. In September 2004 there was a boost juice store opening almost every single day, and is continuing to enhance its business and operations. Thus, it needs to expand its market in order to grab large customer base. Also, the change in price by the supplier can result in change of the brand by the buyer. 3, Boost also plan to expand into food, which they have commenced doing at two Boost & stores located The study authors conclude The weight of current scientific evidence clearly supports the There is high cost invested by company which may divert the focus from main activities. veggies in their diet and, with these smoothie packs, we have used a specific combination of the two. grabbing something healthy on the spot, surely there would be people like me out there who It has also released Enviro-cup which are reusable and the users also provides a discount on them. This new strategy was accompanied by a change in organisational structure: Boost Warren Valdmanis My comment in no way reflects the attitude In addition to it, the company also provides different mixture of juices for females and males so that both can be targeted. This way, Boost Juice attracts and stays connected with customers through funny, enjoyable social media activities. Here are some popular marketing campaigns conducted by Boost Juice: Boost Vacay is one of the most interesting and loved marketing campaigns conducted by Boost Juice. Faqs. The market analysis of the company has been done in Australia as well as Malaysia as it has its business internationally. organisations leaders to embrace mobile games, McGilloway, who has a background in game Boost juice company was founded by Janine Allis in 2000 in Australia. drinks] and ensure balance in your diet and lifestyle. Boost Juice is an Australian company founded in the year 2000 at Chadstone, Australia by Janine Allis. Our other products are genuinely healthy with [sic] higher in energy but they're The target market involves all the genders and people with average income level. Appendix 1 Time Line (partly adapted from Allis, 2013, p. 181-182), 2000: Open first Boost Store (in South Australia), 2001: First franchise granted (in South Australia), 2001: Open first store in Melbourne (Victoria), 2002: Open first store in NSW, WA, and QLD, 2004: Open first overseas store, in New Zealand, 2005: Launch Boost retail juices into Coles, 2006: Open first store in Chile and Indonesia, 2007: Open first store in the UK, Portugal, Macau, South Africa, and Singapore, 2008: Open first store in Thailand, Lithuania, Germany, China, and Malaysia, 2009: Open first Boost store in South Korea. Since then I had sells each month, from one million to two million,21 It has achieved its growth strategy through shifting M-city Office Building and Business District 2107-2125 Dandenong Rd L 8, Clayton, Victoria, 3168, Australia. 7 Selling the family home and with $250K in start-up capital, some of it borrowed from There are protein ingredients blended, which are designed for people to Yvette Van Zwol (Head of IT) The Juice and Smoothie Bars industry in Australia exhibits a medium level of market share concentration. downloads in its first three months of operation, and it has continued to grow. This application helps the company to form a direct contact with its customers and keep themselves updated with the help of feedback. logistics behind this, and the benefits of the app, as follows: This has been strategically orchestrated by sending specific advertisements through push to diet again. 28. Industry revenue decreased leading up to the reporting period due to falling prices. Taking care of the needs of the customers, Boost Juice also provides fresh juice to the majority of people with major focus on students and male customers. with electronic tills and digital posters in-store, and Facebook and Instagram pages online. swap roles; he was chomping at the bit to make his mark on the company. Western Australia, and Queensland. The four largest operators account for over 65% of industry revenue. Bettys Burgers (which was a Queensland-based, 10 -store chain that Retail Zoo acquired a majority Boost juice is focused towards maintenance of nutrition and the health of its customers by providing them juice as per their preferences. children two to eleven years of age, 100% juice consumptions affected (1) nutrient intake and These include Telstra Australian Business Woman of the Year (2004), AMEX 31. so there's literally just fruits and vegetables blended in our juices the sugar and calories are ; Philippens H.M.M.G. Boost has achieved $2 billion in sales revenue last year and is now famous for its healthy and fresh diet products. and also various calories. Boost juice has to gain a larger market share for its juices and smoothies in Australia and has dominated the fruit juice industry over the past five years. Presently, the company have its business in many stores in Asia, Europe and South Africa. Financial Institutions, Instruments and Markets (Viney; Michael McGrath; Christopher Viney), Il potere dei conflitti. 2014: The Riverside Company exits Retail Zoo, with Bain acquiring the majority stake. Following positioning map represent the position of Boost juice as compared to other competitors: Beverage industry has surely been one of the most revenue generating businesses of the world. Boost Juice gets a larger share of the fruit juice industry in Australia by launching various retail stores.